New contract with Group M will create massive buying power for Everything Everywhere joint venture, company claims
The UK joint venture between Orange and T-Mobile, Everything Everywhere, has appointed Group M as its UK media buying agency in a move to consolidate its core media buying agencies under one contract.
Group M is the parent company of MEC and MediaCom. Both will continue to handle media buying for Orange and T-Mobile. But Everything Everywhere said the new deal would give it greater buying strength.
“The group contract enables Everything Everywhere to build one core team from both MEC and MediaCom, improve efficiencies and leverage the unparalleled buying buying power of the largest communications company in the UK,” a statement from the company said.