Lebara to sponsor UK Asian Music Awards


Ethnic market MVNO becomes the headline sponsor for the awards for the second successive year

Lebara Mobile has taken the title sponsorship of the ninth annual UK Asian Music Awards (UKAMA) for the second year running. As part of the deal, Lebara will also be sponsoring the UKAMAs Best Male category.

The awards, which were set up in 2002 to honour and celebrate the best of British Asian Music, take place on Match 10, 2011 at a gala event at The Roundhouse, Camden in London.

Lebara Mobile UK managing director Russell Atkinson said: “The Lebara Mobile UK Asian Music Awards play an important role in recognising and celebrating the talent that exists within the Asian community. We’re proud to be continuing our commitment to nurturing new talent and have exciting plans to ensure we give these role models an opportunity to shine.”