New Everything Everywhere head of broadband marketing

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Former Vodafone and TalkTalk man Sylvian Thevenot will aim to drive customer growth and increase customer loyalty as the company aims to become the market leader

Everything Everywhere today appointed former Vodafone and Talk Talk marketing expert Sylvian Thevenot (pictured) as its marketing director for its fixed broadband service.

The move ties in with the company’s aim to evolve its fixed broadband and telephony service to become “best in class”.

Thevenot’s role will concentrate on driving customer growth in the consumer market, the design of newly created programmes to develop customer loyalty and ensure best value for existing customers.

Everything Everywhere vice president of home Bruno Duarte said: “2011 will be a big year for us, so it’s important we have the best team to help us deliver on it.

“We’re delighted that Sylvain has joined us and believe that with his expertise and vision, he’ll help us to take our fixed broadband service to the next level.”

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