O2 and Orange in bumper HSC harvest

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HSC said its increase in sales saw its principle network partners also take better business

HSC said O2 new business sales were up 52 per cent in the year and Orange business upgrades were up 61 per cent.

HSC said sales were boosted with additional dealer training, with HSC staff covering nearly 5,000 miles in seven weeks, and dealer incentives, which have totalled more than £200,000 in 2010.

It said it had offered dealers connecting Orange a bonus payment of up to £55 per connection for each month of 2010, and had helped O2 dealers with revenue share in October by adjusting its terms to help with hardware funds.  ARPU was also up on each network, but refused to divulge any further.

Meanwhile, HSC said it has halved its O2 churn in the past two years and has targeted single digits for 2011. HSC claims to have reduced O2 churn to around 12 per cent in the space of two years admitting previous performances in this area have been “mediocre” at best.

HSC business manager Bob Sweetlove said: “It’s been on a solid drop for the past four quarters and something we want to get in to single figures  because I think we have been mediocre in the market with it.

“We are on track to do it and we have tweaked our commercials to help customers with their handset costs. It’s our job to grow our base and keep what we’ve got. We can’t promote dealers to move around networks; that’s not what we are about.”

3 COMMENTS

  1. What fantastic news to hear Mitch is back in business. The industry has felt a bit stale without him and he will certainly add a splash of much-needed colour! Hats off to carphone for signing such a shrewd and successful businessman who I am sure will add terrific value to the best buy group. Nice one.

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