Former Samsung UK and Ireland vice president of mobile Mark Mitchinson has joined Carphone Warehouse to take charge of its indirect B2B channel activity, including the relationship with HSC
Mark Mitchinson, longtime UK boss of Samsung Mobile, has joined Carphone Warehouse as group managing director of business, wholesale and distribution.
He reports in to Graham Stapleton, chief commercial officer of Carphone’s joint venture parent Best Buy Europe.
Mitchinson takes charge of all Carphone’s B2B activity, including its relationship with leading airtime distributor HSC.
Mitchinson exited Samsung in April last year, after 11 years at the helm, during which time the manufacturer’s relationship with Carphone was close.
He was responsible for its £50m Chelsea Football Club shirt sponsorship in 2005. He drove the distribution and branding of Samsung’s handsets in the UK, where it toppled Nokia as the number one manufacturer for a period in 2009.
He previously held leading management positions at Nokia and also US distributor Brightpoint.
Stapleton said: “I am delighted to have secured the services of Mark to head up such an important area of growth. Mark brings a wealth of experience and industry knowledge to the team and will help us develop these key areas of our business.”
Mitchinson said: “I’ve made no secret of my desire to work with companies that genuinely recognise opportunities for growth through market driven change and realistic and sustainable innovation. When Graham approached me about a number of roles in the summer, I was intrigued by the significant opportunities this position has to offer and enthused by the level of autonomy.
“I look forward to returning to an industry that means so much to me; an industry that has treated me so well in the past. I also look forward to being an intrinsic part of a group of companies that I have the utmost respect for.”