James Browning, managing director of 20:20 Mobile UK, predicts a tough time for OEM brands in 2011
“Margins in the supply chain will see pressure, but there will be growth for the best. ‘Value-added’ supply will be important.
“The role of distributors in inventory funding and management will be more important. Accessories growth will come from smartphone proliferation – ODM brands will do well, OEM and own-label products will have a tougher time.”