2011 predictions: OneStream chairman Phil Rider

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Phil Rider, chairman of leading Vodafone B2B dealers OneStream, suggests Vodafone is set to take share from O2 and Orange in 2011

“An elite tier of dealers will emerge, a combination of long-established and aggressive new ones.

“The networks will question the efficacy of targeting 50-150 person SMEs themselves, when acquisition costs via indirect get lower, and they will put more resource into the channel for business customers of this profile.

“Vodafone One Net and One Net Express will have huge impact and provide significant market share gains for it, as well as reducing churn.

“Vodafone has the strongest management team in years and a strategic plan for serious growth.”

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