Retailer agrees six figure sponsorship with Harry Hill TV show to increase awareness amongst its young adult audience
Phones 4U has signed a “six figure deal” to become the headline sponsor of ITV comedy show ‘Harry Hill’s TV Burp’.
The deal begins tomorrow (January 15) and will run for eleven episodes until March 31.
During that timeframe the Phone 4U logo will appear as an indent in all episodes of the show which, according to the retailer attracts the same target audience it is aiming to bring into its stores.
Phones 4U head of brand communications Caspar Nelson said: “Harry Hill’s irreverent tone and content resonates well with the Phones 4U brand and consumer,and the prime time Saturday night programming delivers excellent reach and frequency.”