Phones 4U unveils handset exclusives

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Phones 4U has exclusive rights to three new handsets all aimed at the younger part of its client base

Retailer Phones 4U today announced the launch of three exclusive handsets – the Georgio Armani Samsung Galaxy S, the Samsung Wave 2 in silver and the BlackBerry Torch 9800 in white.

All three handsets are targeted at the company’s young client base.

The branded Samsung Galaxy S of which only 800 will be available is priced at £49.96 per month with a one off £49.95 cost at purchase.

The BlackBerry Torch will cost £35.75 per month and the Samsung Wave 2 £20.42 a month over 24 months.

Phones 4U marketing director Russell Braterman said the unveiling of exclusive handsets was vital to address the demand for unique handsets from a young clientèle.

Braterman said: “We have a high audience index of 16 to 24 year olds which is a very demanding audience in terms of having the latest and greatest colour exclusives,”

“For this audience having a different coloured handset is about making a statement and we feel that due to the fact all of these handsets have been good sellers it was an obvious decision to offer a wider and deeper range to our target market.”

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