2011 predictions: Phones 4U marketing director Russell Braterman

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Phones 4U marketing director Russell Braterman reckons innovation will be driven by tablets and 3D handsets but that 24 month contracts will hurt volumes and impact new technologies coming through

“We’ll see the pace of innovation accelerate, driven by tablets and the emergence of 3D handsets for highend contracts.

“The current generation of contract phones will trickle down to prepay, meaning continued growth of smartphones.

“Twenty-four month contracts will impact volumes, a counter-trend to availability of new technology.

“It will lead to consumer frustration. In economic uncertainty, the requirement for retailers to offer value through the right advice, products and tariffs remains highly relevant.”

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