2011 predictions: Wish Comms managing director Mike Hallam

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Mike Hallam, managing director of B2B dealer Wish Comms, says obtaining new clients will not be easy this year

“Resellers need to adapt to market changes and put focus on customer service and identification of specific needs.

“Organic customer acquisition will be increasingly difficult in 2011/2 so retention and the ability to up-sell and cross-sell becomes imperative.

“Unified comms will be important, and Vodafone‚Äôs investment in its OneNet proposition represents a giant leap forward.”

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