Tesco Mobile reaches 2.5m customer mark


Retailer reaches number after experiencing double digit airtime growth in every quarter of 2010 as well as growing its customer numbers by 25 per cent last year

Tesco Mobile grew its customer numbers by 25 per cent last year to reach 2.5 million subscribers after experiencing its best ever Christmas sales.

The retailer said tens of thousands of Tesco Mobile handsets were activated on Christmas Day, with the Apple iPhone proving to be the most popular gift. Tesco Mobile is the only network to currently offer the iPhone on 12 month deals.

It grew both its contract and prepay contract base in every quarter of 2010 whilst also experiencing double digit airtime growth in every quarter of last year, which it said was fuelled by the roll out of Tesco Phone Shops.

There are now almost 200 Phone Shops nationwide providing shoppers with access to Tesco Mobile’s handset range, mobiles for other networks, accessories, broadband services, landlines, top-ups and Tesco international calling cards.

The retailer opened its first standalone shop in Broadmead, Bristol in November. Internationally, there are now Phone Shops in Slovakia, Czech Republic, Poland, Hungary, Turkey and South Korea.

Tesco Mobile and Tesco Telecoms chief executive Lance Batchelor claimed: “Tesco Mobile is well on its way to becoming the number one MVNO in the UK. It is continuing to grow its prepay and contract base in a declining market space which highlight’s the network’s appeal to our mobile savvy nation.”

The news comes after Tesco Mobile confirmed Batchelor will leave the business at the end of Tesco’s financial year on February 28 to pursue other opportunities and interests. He will be replaced by Tesco commercial director Graham Harris.

Batchelor has been at the company for three-and-a-half years. He began his career at the retailer as marketing director, before taking on the role of Tesco Telecoms chief executive in September 2008.

Harris’ career at Tesco spans over decade. He joined the company in June 2000 as finance director for non-food before becoming commercial director in March 2004.