Mystery Shopper: Oxford

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Mystery Shopper is looking for a tablet with a data package for use at home and on the commute to work. He has a budget of £150-£200 to spend upfront

5: Vodafone

Product range – 1/5
Product knowledge – 3/5
Airtime knowledge – 3/5
Questioning ability – 3/5
Sales ability – 3/5
Shop appearance – 4/5
Total – 17/30

4: Carphone Warehouse

Product range – 3/5
Product knowledge – 3/5
Airtime knowledge – 3/5
Questioning ability – 3/5
Sales ability – 3/5
Shop appearance – 4/5
Total – 19/30

3: Orange

Product range – 3/5
Product knowledge – 4/5
Airtime knowledge – 4/5
Questioning ability – 4/5
Sales ability – 4/5
Shop appearance – 5/5
Total – 24/30

2: Three

Product range – 3/5
Product knowledge – 5/5
Airtime knowledge – 4/5
Questioning ability – 4/5
Sales ability – 4/5
Shop appearance – 5/5
Total – 25/30

1: T-Mobile

Product range – 5/5
Product knowledge – 5/5
Airtime knowledge – 5/5
Questioning ability – 3/5
Sales ability – 5/5
Shop appearance – 4/5
Total – 27/30

Summary

Commercially Three holds the cards with a substantially better tariff offer for a customer who just wants an iPad. If this was judged on value alone it would have walked off with it.

Orange demonstrated the Samsung Galaxy extremely well but didn’t provide any other option and whilst Carphone had both products it was the sales process that was flawed.

T-Mobile took the win with Mateasa demonstrating great service supported by a full product range, a tariff that didn’t deliver charge for going over your limit and excellent knowledge.

Full review in Mobile News issue 480 (January 17, 2011).

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