Orange to sponsor UEFA Euro 2012

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Orange will be an official sponsor at the UEFA Euro 2012 championships enabling it to market its brand in conjunction with the tournament

Orange has announced it will become an official sponsor of the European Football Championships (UEFA Euro) 2012 in Poland and Ukraine.

As a global sponsor Orange will be able to deliver UEFA Euro 2012 products and services across its 11 European markets including Spain, Poland, France and the UK.

The company said details regarding specific activities are being finalised for each market but confirmed opportunities for its customers to win tournament tickets and an official Orange mobile application were part of the agreement.

Telecom provider Orange Poland TP will also become an official technology partner for the tournament and will provide all fixed and wireless communications within Poland during the competition.

The deal is the first pan-European sports sponsorship the company has undertaken.

Orange senior executive vice president of operations for Europe Olaf Swantee said: “This is a significant and exciting announcement for Orange.

“It is the largest pan-European sponsorship project we have ever done and a testament to the strength of our brand and its growth across Europe.”

Orange vice president brand for Orange Severine Legrix De La Salle said: “We are determined to deliver a sponsorship package that brings the tournament to life for our customers.

“Our aim is to create an emotional connection between our brand and consumers by develop exciting and compelling products and services based around one of the world’s greatest sporting events.”

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