Nokia down, but global smartphone market booming


New IDC research shows Nokia losing 5.9 per cent of market share in 2010, but total shipments up 74.4 per cent

Data released today (February 7) by market intelligence firm International Delta Corporation (IDC) show Nokia’s market share in the smartphone market fell 5.9 per cent in 2010.

The research was collected using IDC’s ‘Worldwide quarterly mobile phone tracker’.

The Finish manufacturer however is still the number one producer of smart phones, possessing 17 per cent more of the market share than nearest rivals, BlackBerry manufacturer Research in Motion (RIM).

RIM was the only other manufacturer to lose market share according to the IDC report – falling from 19.9 per cent in 2009 to 16.1 per cent in 2010.

Other manufacturers market share grew, most notably Samsung, which gained 4.4 per cent during the year after shipping 17.5 million more handsets during 2010 than in 2009 – an increase of 318.2 per cent.

The rest of the manufacturers also posted year- on- year growth according to the research. Nokia shipped 32.6 million, RIM shipped 14.3 million, Apple shipped 22.4 million and HTC shipped 13.4 million more handsets each than in 2009.

Including Samsung and manufacturers classed as “others”, 129.1 million more smartphones were shipped in 2010 than in 2009 – an increase of 74.4 per cent

In the fourth quarter alone, IDC research shows 100.9 million phones were shipped, up 87.2 per cent during the same period in 2009.

IDC mobile phone technology and trends team senior research analyst Ramon Llamas said: “Android continues to gain by leaps and bounds, helping to drive the smartphone market.

“It has become the cornerstone of multiple vendors’ smartphone strategies, and has quickly become a challenger to market leader Symbian.

“Although Symbian has the backing of market leader Nokia, Android has multiple vendors, including HTC, LG Electronics, Motorola, Samsung and a growing list of companies deploying Android on their devices.

“Adding to the competitive landscape is the entrance of two refreshed operating systems, Symbian^3 and Windows Phone 7.

“In their first quarter of commercial availability, both Symbian^3 and Windows Phone 7 ramped up quickly, just in time for the holidays

“By the end of the quarter, Nokia had shipped five million Symbian^3 units while Windows Phone 7 vendors shipped more than 1.5 million units.

“Now, with the holiday quarter over, both platforms will need to sustain this initial growth in the quarters to come.”