Tru appoints former Lenovo exec as US general manager


Appointment comes as MVNO looks to increase it services and drive global growth into a further 20 countries

MVNO Tru has appointed former Lenovo managing director of global sales Gary. S. Cohen as its general manager and vice president in the Americas.

Cohen has worked in the technology and telecommunications industries for over 25 years and worked at wireless and wireline communications services provider Nextel previously to Lenovo.

Tru chief executive Geraldine Wilson said: “Gary is the perfect choice to lead Tru in the US. His proven sales leadership experience and work with large multinationals and SMEs will be invaluable to us.

We are really excited to have him onboard as we spread awareness and drive sales of our GSM service, which offers international business travellers an end to crippling mobile roaming charges.”

Tru runs a service aimed at business travellers, offering them local rates for calls,texts and data when they are abroad. Customers have a local number in any of the countries Tru operates in, on one SIM.

It currently operates in the UK,US and Australia but said in December last year it plans to offer its full service in an additional 20 countries by 2012.