Everything Everywhere branded stores to launch

Written by: Michael Garwood
Everything Everywhere branded stores to launch

Orange and T-Mobile parent brand to launch on the high street for first time on February 18 as the second stage in branding trial commences

Everything Everywhere is introducing its branding in the high street for the first time by opening five branded branded stores over the next month, offering what it calls a “21st century” retail customer experience.

Everything Everywhere, the parent company of T-Mobile and Orange in the UK, will open the five “trial” stores over the next month with the first opening in Altrincham (February 18) with Bishops Stortford, Eltham Lowerstoft and Evesham opening two weeks later.

Areas with both Orange and T-Mobile retail stores will merge into one, with one store closed down. Everything Everywhere confirmed there will be no staff redundancies and insists it still intends to increase its current 720 retail estate.

Features of each store will include live devices, the ability to download applications, mobile charging points for any customer, free WiFi, and a video screen which allows them to build their own package. Stores will also offer a repair services, transferring mobile data from one device to another and the ability to check their bill.

It marks the second stage of Everything Everywhere having recently trialled dual branded stores in Tooting, Palmers Green, Hertford, Bridgend, Weston Super Mare and Dorchester. At least two more will open shortly it said.

Stores will also be “transparent” and will not include posters or signage. Stock will also be housed behind glass panels in what it calls a “visual stockroom.”

Everything Everywhere vice president of retail Andrew Coull said: “Customers will have a much bigger range of products and services to choose from, but the branding is much less evident.

“We’re passionate about building stronger relationships with customers of both our brands, and this is the latest in a string of live retail trials that will help us deliver a unique retail experience for our customers, creating a fun, interactive environment. This is not all about acquisitions.”

Leave a Reply

To advertise on this site, call 0203 122 0872

Recent Comments

if 3 buys o2 I will jump ship at end of contract...
That's your opinion, but it certainly wasn't the best way of phrasing it. That wasn't the only reason the EE advisor scored so poorly, which is made clear in the full review in issue 582 of Mobil...
your mystery caller clearly doesn't have a clue what he is talking about. that is not insensitive at all. quite the opposite....
I think you've entirely missed the point there, Marc. It's not about telling someone to go out to the shop (although that often loses points any way as its rare someone calls up a telesales line ...
I have to say, if you are indeed a blind person you should know it is a lot easier to actually go into a shop and feel the phone for yourself. your first comment about EE slammed them when in fac...
How can i place my contacts in order by first names please. Thank you Mrs Doreen Haggar ....
Only 2 months ago i buy this phone. Please advice any body knows...
I have bought a huawei ascend p7 suddenly networ operator inactive. How to active this?...
A good point made in the previous comment, but it was just the field facing engineers that were outsourced not all engineers. Some have since been insourced (QoS, radio planning etc). But agre...
I will just add that EE is a complete rip off. They clearly don't have good reception in quite a few places. This is London I'm talking about as well! I consistently call then complaining t...

Social Media Feed