Everything Everywhere branded stores to launch

Written by: Michael Garwood
Everything Everywhere branded stores to launch

Orange and T-Mobile parent brand to launch on the high street for first time on February 18 as the second stage in branding trial commences

Everything Everywhere is introducing its branding in the high street for the first time by opening five branded branded stores over the next month, offering what it calls a “21st century” retail customer experience.

Everything Everywhere, the parent company of T-Mobile and Orange in the UK, will open the five “trial” stores over the next month with the first opening in Altrincham (February 18) with Bishops Stortford, Eltham Lowerstoft and Evesham opening two weeks later.

Areas with both Orange and T-Mobile retail stores will merge into one, with one store closed down. Everything Everywhere confirmed there will be no staff redundancies and insists it still intends to increase its current 720 retail estate.

Features of each store will include live devices, the ability to download applications, mobile charging points for any customer, free WiFi, and a video screen which allows them to build their own package. Stores will also offer a repair services, transferring mobile data from one device to another and the ability to check their bill.

It marks the second stage of Everything Everywhere having recently trialled dual branded stores in Tooting, Palmers Green, Hertford, Bridgend, Weston Super Mare and Dorchester. At least two more will open shortly it said.

Stores will also be “transparent” and will not include posters or signage. Stock will also be housed behind glass panels in what it calls a “visual stockroom.”

Everything Everywhere vice president of retail Andrew Coull said: “Customers will have a much bigger range of products and services to choose from, but the branding is much less evident.

“We’re passionate about building stronger relationships with customers of both our brands, and this is the latest in a string of live retail trials that will help us deliver a unique retail experience for our customers, creating a fun, interactive environment. This is not all about acquisitions.”

Leave a Reply

To advertise on this site, call 0203 122 0872

Recent Comments

so you pay the same for adsl and fibre from your broadband provided do you?...
Ok I have an old contract sim only with three from 5 years ago I pay £11 a month and I get All you can eat 4g plus unlimited 3 to 3 calls plus 600 minutes cross network calls plus 3000 text no...
There is not reason to pay extra for 4g it's just an upgrade to the network same as fible optic broadband no reason to charge extra for that as well , if 3 can do it then anyone can do it I have ...
It's rectangular actually. The display is square for sure, but it really is Passport shaped! Personally I think it is very innovative although I would have preferred a Google store hook rather th...
Suggest you seek medical help immediately. Kind regards...
So? That means nothing really in relation to this article. Yes, No service will occur on EE, T-Mobile, Vodafone, Orange, O2, Three and the rest. No network has 100% solid coverage everywhere. Thi...
This made me laugh out loud! the iSheep being put into pens. They shouyld have used Sheepdogs instead of security guards!...
To all the people who queued up outside a store to get a new iPhone! What a bunch of sad, lonely and very pathetic losers you are. You really do need to get a life – it’s a mobile phone!...
It would be good if they focused on increasing network capacity, rather than technology that decreases the poor capacity Vodafone already sports....
Suggest you seek help for the distress we have caused you. In the meantime, it has been corrected. Best of luck....

Social Media Feed