MWC: T-Mobile launches transparent data roaming plans

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Operator will introduce flat rates across all of its European markets from March to encourage users to access data when roaming

T-Mobile is to launch the first EU flat rate “transparent” data roaming plans to improve customer experience.

T-Mobile said today at the 2011 Mobile World Congress it was introducing three flat rate data plans to encourage customers to access data whilst roaming.

It said the plans are designed to improve transparency on data costs for customers and remove fears of high bills.

The offer covers all EU countries including the UK and those T-Mobile does not operate in.

The packages include €1.95 for 10mb and €4.95 50MB per day and a week flat pass for €14.95.

Customers will be given active feedback on their usage.

It will be in place from March and across all its markets by July in time for summer.

Every T-Mobile customer will receive a text offering the service when they move in to a new country.

Only 3 per cent of customer typically use data roaming. DT expects the plan to increase customers numbers.

Deutsch Telekom chief technology and innovation officer Edward Kozel (pictured) said. “It’s as a easy and as transparent as you can get.”

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