Orange launches MasterCard service

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Operator announces deal with MasterCard to launch a prepaid contactless cash, adding to January deal it signed with Barclaycard

Orange has today (February 16) launched its contactless prepaid MasterCard bank card which it has called ‘Orange Cash’.

The Orange Cash prepaid card which costs £5 can be ‘loaded’ with up to £5000 at more than 22,000 shops and petrol stations as well as post offices and Orange retail stores.

It can like other MasterCard services also be used in more than 30 million MasterCard accepting locations across the world.

Customers using the service will be eligible for rewards which can be used on Orange prepay phones. Rewards include free text messages,airtime and vouchers for Orange shops.

Orange propositions vice president Pippa Dunn (pictured) said: “We’re excited to be launching such an innovative product for UK consumers in the financial services space.

“With Orange Cash, users will not only benefit from the convenience and control our new contactless prepaid card will offer them, but the unique ability to collect and redeem rewards against future Orange products and services – helping them make their money really work for them each time they spend.”

Orange Cash, follows the partnership Orange has with Barclaycard which it announced in January.

This enables customers to use their handsets to pay for goods in retail locations across the UK, by waving their handset over a contactless reader. That service will become available in Q2.

The Barclaycard announcement was described by Everything Everywhere chief development officer Gerry McQuade as “as important as the launch of the first personal credit card of ATMs”.

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