Mystery Shopper: Evesham

2
480

Mystery Shopper is looking for a SIM-only deal for on O2-unlocked iPhone 3G S that has just completed a £30 a month 18 month contract

5: Orange

Product range – 3/5
Product knowledge – 0/5
Airtime knowledge – 3/5
Questioning ability – 3/5
Sales ability – 3/5
Shop appearance – 3/5
Total – 15/30

4: Tesco

Product range – 1/5
Product knowledge – 3/5
Airtime knowledge – 3/5
Questioning ability – 3/5
Sales ability – 3/5
Shop appearance – 3/5
Total – 16/30

3: T-Mobile

Product range – 3/5
Product knowledge – 3/5
Airtime knowledge – 3/5
Questioning ability – 3/5
Sales ability – 4/5
Shop appearance – 3/5
Total – 19/30

2: Phones 4U

Product range – 4/5
Product knowledge – 4/5
Airtime knowledge – 4/5
Questioning ability – 3/5
Sales ability – 4/5
Shop appearance – 3/5
Total – 22/30

1: O2

Product range – 4/5
Product knowledge – 4/5
Airtime knowledge – 4/5
Questioning ability – 4/5
Sales ability – 4/5
Shop appearance – 3/5
Total – 23/30

Summary

It was good to see all stores provide clear answers to the Mystery Shop objective; with iPhone 3G S contracts coming to an end the popularity of SIM-only deals is likely to increase in the coming months.

Tesco provided the most appealing SIM-only deal, with more minutes, texts and data for the lowest price when compared to other networks, but the sales process let them down. O2 and Phones 4U exhibited comparable sales service, but the time it took to be seen in Phones 4U handed O2 the win.

Full review in Mobile News issue 482 (February 14, 2011).

2 COMMENTS

  1. This is ridiculous. Customers should have the right to sign whatever they want and if it is a longer term deal then so be it.

    “Consumers could easily find themselves saddled with a an obsolete phone, not to mention a contract that no longer suits their needs.”

    – I also disagree with this comment; bearing in mind that the tariff can have changes made to it after the first 12 months and the chances are in a 36 month term, there will be an upgrade point either mid-way or after 24 months.

    Does anyone know if this is likely to apply to business contracts or just consumer?

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