Vodafone launches OneNet marketing campaign

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Multimillion campaign targeted at SMEs launched on Friday and will run through to year’s end

Vodafone has launched a multimillion pound, multi channel advertising campaign to boost its OneNet custom.

The campaign, first reported in Mobile News in January, will cost between “£1 and £5 million” and will run through online, radio and print channels.

The campaign will run intensely for “at least two months” and then through until the end of the year, a Vodafone spokesperson told Mobile News.

The spokesperson said the campaign will help contribute to the operators ambition to have 175,000 new business OneNet customers by 2015.

The Vodafone spokesperson said: “The best way of describing it, is showing them how they [SMEs] can punch above their weight in terms of communications.

“Today, most businesses function with a combination of landlines and mobiles – and employees use different number for each.

“As people send more and more time out of the office it becomes increasingly difficult to stay in touch, make key decisions and keep business moving forward.

“SMEs tend to be very much ‘owner owned’ and the decision makers tend to be those people as well so this campaign is very much targeted at them.”

Vodafone had 10 dealer partners selling OneNet at Christmas, and claimed a 10-fold increase in sales in the past quarter.

At the end of January a further 40 dealers had passed accreditation to sell the products since the turn of the year.

4 COMMENTS

  1. please please be aware of Vodafone onenet as i ported my number over 3 weeks a go and i have spent countless hour’s on the phone to a utterly useless team who don’t them self’s no how the system works (amazingly even there so called tech team don’t no much about the system) if you really value you business you will walk away from onenet. there is no call waiting on the hunt group there is no call divert on the hunt group and your hunt group will stop working randomly for no apparent reason and when it does you can only get the tech team 8am to 6pm mon to fri and no tech team on the weekends?????? as i found out on a sataday morning at 4am when my receptionist called me to tell me there was no incoming calls, called onenet team at 4am but it was not open till 8am sat morning then to be told i will have to wait till Monday morning !!!52hrs!!! with no incoming calls to speak to the tech team it has destroyed my business in one weekend i have suspended my contract today and will now work to pick up the pieces and seek legal advise for loss of earnings please don’t make the same mistake i made

  2. Wow – break in and damage at one location causes a major outage – what happened to the net concept and the signal being re-routed! Vodafone network sounds a bit too delicate to me……

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