Orange launches ad campaign promoting Tiny Top Up service


Campaign will run over television, outdoor, press and digital media in order to promote new top up service launched in January

Orange has launched a multi media advertising campaign to further promote its “Tiny top Ups” service which it launched in January.

The Tiny Top Ups service allows Orange prepay customers to top their balances with as little as 10 pence from Orange retail stores and over 20,000 newsagents, garages and small grocery shops across the country.

The campaign was kicked off with the release of a 30 second animated television commercial (pictured) earlier this week and will also in feature outdoor, press and digital advertising.

Orange UK brand director Spencer Mchugh said: “This fresh and fun campaign has been created to show our pay as you go customers that a little loose change can go a very long way, making it easier for them to watch their pennies to stay in touch.

“As we are the only UK network to offer Tiny Top Ups, our aim is to make sure that customers know that no matter what change they have in their pocket, life doesn’t have to slow down.”