Changes made to global executive team as manufacturer looks to increase Android market share
Sony Ericsson has made two senior changes to its public relations and marketing division as it looks to take a “leadership position” in the Android market.
Current acting head of marketing Steve Walker (pictured) will take over the post of global head of marketing while head of brand and strategy Cathy Davies assumes the role of global head of communications and public relations.
Both Walker and Davies take on the roles from within the company which they joined in 2001 and 2008 respectively.
The appointments follow a significant push by Sony Ericsson to become a major force in the Android market with the launch of its Xperia range, most noticeably the Xperia Play – the world’s first PlayStation certified phone.
Sony Ericsson president and chief executive Bert Nordberg said: “Cathy and Steve have worked closely together on a number of highly successful operational marketing projects in recent years and bring excellent complementary skills to Sony Ericsson’s senior management team.
“As we move into the next stage of long term growth plans, they have a central role to play in delivering a brand experience that that is second to none in the smartphone sector and creating lasting relationships with consumers the world over.”