Mystery Shopper: Stratford-upon-Avon

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Mystery Shopper is looking for a tablet device with the highest GB data allowance possible on a budget of £600

5: Vodafone

Product range – 1/5
Product knowledge – 2/5
Airtime knowledge – 2/5
Questioning ability – 1/5
Sales ability – 1/5
Shop appearance – 3/5
Total – 10/30

4: Phones 4U

Product range – 2/5
Product knowledge – 3/5
Airtime knowledge – 2/5
Questioning ability – 1/5
Sales ability – 1/5
Shop appearance – 3/5
Total – 12/30

3: Carphone Warehouse

Product range – 2/5
Product knowledge – 4/5
Airtime knowledge – 4/5
Questioning ability – 2/5
Sales ability – 2/5
Shop appearance – 2/5
Total – 16/30

2: Orange

Product range – 2/5
Product knowledge – 4/5
Airtime knowledge – 4/5
Questioning ability – 3/5
Sales ability – 3/5
Shop appearance – 2/5
Total – 18/30

1: Three

Product range – 3/5
Product knowledge – 4/5
Airtime knowledge – 4/5
Questioning ability – 3/5
Sales ability – 4/5
Shop appearance – 3/5
Total – 21/30

Summary

O2 won the Mystery Shop by mixing good customer service with a thorough understanding of the recommended tablet and a competitive and scalable data package.

Other sales approaches were as expected but didn’t lift my desire for a tablet PC or tell me how it was going to enhance my life.

The Samsung Galaxy Tab was the overall tablet of choice with staff, although availability and promotional focus were driving factors.

Full review in Mobile News issue 484 (March 14, 2011).

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