O2 More reaches 2m customer milestone


Two million customers sign up for O2 service since launch 16 months ago, with 1,000 brands also working with the network

O2 Media’s personalised service, O2 More, has amassed two million customers since its launch in November 2009.

In addition O2 Media has now signed up over 1,000 brands since launch including Marks & Spencer, Adidas, Sainsbury’s, Tesco, Ocado, House of Fraser, French Connection, The Economist, Kit Kat, Guinness and Honda.

The opt-in service matches preference information customers give to O2 with data the network holds on those customers, such as phone usage and location, delivering personalised campaigns for advertisers. Last October location-based targeting was added to the service.

O2 said numerous companies have benefited with a campaign for Starbucks, using a mixture of rich media and real-time location, delivering a response rate of 34 per cent that was deployed across its entire UK retail estate.

A campaign for the Hong Kong Tourism Board, encouraging iPhone users to download the 720 degree view of the Hong Kong application, identified O2 customers who had traveled to Hong Kong in the past 12 months, resulting in over nine per cent of targeted customers downloading the application.

O2 Media managing director Shaun Gregory said: “O2 More was created to give our customers what they really want. Breaking through two million customer shows that we’re delivering on that promise. What’s more, we’re delivering new highly-targeted, relevant and effective forms of communication for brands.”