Giffgaff launches voucher code scheme


O2 backed MVNO Giffgaff launches voucher code scheme aimed at attracting new customers

Community-run MVNO Giffgaff has launched its own ‘voucher code scheme’ in order to boost its subscriber base.

Through the initiative, which has been designed to increase the O2 backed MVNO’s customer base, voucher codes will be posted on social shopping websites offering new subscribers special offers such as free credit when they sign up.

Giffgaff partnership manager Laura Przybek said: “Giffgaff already runs an extremely successful member referral programme (MGM), which provides a large percentage of our monthly SIM activations.

“The aim of launching the voucher code scheme is to create a tool to expand this programme and to spread the word virally via larger communities.”

According to Giffgaff, research voucher code websites such as money saving expert, my voucher codes and have a combined audience of over 10 million.