Daisy Group buys Outsourcery’s Vodafone business

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Purchase which cost £12 million is described as “strong strategic fit” by Daisy Group chief executive Matthew Riley

Daisy Group has purchased service provider Outsourcery’s Vodafone mobile services business for £12 million the companies announced today (March 31).

Outsourcery’s on-going cloud services and O2 mobile voice and data businesses have been “spun out” into a new company prior to the sale and will continue to operate under the Outsourcery brand.

Daisy Group chief executive Matthew Riley (pictured) said Outsourcery represented a strong strategic fit for his company and the acquisition would make Daisy Vodafone’s largest managed service provider in the UK.

Riley said: “Whilst enhancing the relationship that the Group has with Vodafone and significantly increasing the proportion of group revenues which are derived from mobile, this acquisition will also drive further cross selling opportunities and provide the acquired customers with access to the Group’s full portfolio of unified communications products.”

Riley said the the transaction would also help Daisy position itself for the increase in smart phone adoption and the uptake in mobile data in the industry.

Outsourcery said it would continue to shape its product offering to “unlock fully integrated” unified communications solutions.

It added it would do this by integrating mobile voice and data solutions provided by O2 as part of the existing relationship it has with the operator.

Outsourcery channel business unit director Simon Howitt said: “We are extremely excited about the future of Outsourcery and the opportunities for Outsourcery’s channel partners.

“We have restructured the business to now be partner-led, which establishes us as an extremely focused Cloud Services Provider, set to maximise the opportunity in a market that is predicted to experience exponential growth during 2011.”

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