First two ‘split’ stores will open in April, Everything Everywhere confirms but locations still not known
Everything Everywhere has confirmed it will open the first two of possibly five 50/50 split Orange and T-Mobile stores in April.
Details on locations have yet to be revealed.
Everything Everywhere vice president of brands and communications Steven Day told Mobile News in February, in an exclusive interview, the company would launch as many as five “split down the middle” Orange and T-Mobile branded stores.
Speaking at the time he said: “Retail stores are a big part of the jigsaw and we have done several different formats.
“We have the Everything Everywhere stores, which are just opening, we have the concession stores for either brand and we will have 50/50 stores, which will be split down the middle.”
The 50/50 format stores are the latest addition to the five Everything Everywhere (pictured) and six concession stores launched in previous months.
Everything Everywhere claims the trials of each store variant will determine its brand strategy when a decision is due in October.