O2 aims to make entire site mobile

Written by: Mobile News
O2 aims to make entire site mobile

Operator says it eventually wants to make all parts of its website, including its entire product catalogue, available on internet compatible handsets

O2 will aim to make its entire website available in a mobile format following the launch of its new mobile site.

Speaking on the O2 Blog the operator’s head of mobile internet Sarah Evans said expanding mobile optimisation to every aspect of O2’s web presence including the entire store catalogue was the next target.

The new site includes parts of the website such as the ‘My Account’ section, support pages and the O2 store, all in a mobile format.

It has been designed to work on abroad range of mobile phones and sets out to understand users priorities when it comes to viewing websites on a handset.

Evans said: “My vision is that customers shouldn’t have to open a full web page on their mobile unless they really want to. This is just the start of making that vision a reality. Accessing the new O2.co.uk will become more and more optimised.”

Evans also says her team has enabled customers to easily get in touch with O2 directly from the site.

“We’ve now added contact us at the bottom of every page on the mobile website to make it much easier to find numbers. You’ll never be more than a couple of clicks away from what you need,” she says.

“The better the site is optimised for mobile, the more likely that is. And we’ve talked to lots of customers to understand what they want from the experience. Mobile-friendly sites are just better.”

 

Leave a Reply

To advertise on this site, call 0203 122 0872

Recent Comments

Maybe they shouldn't have outsourced all their Engineers to Ericsson then! They were warned they were putting the network at risk, did they care? Did they heck, all comes down to the money and th...
EE User As you say, no TING is faultproof - including your comment!...
will vodafone also be splitting from cable and wireless as well in that case?...
Down with vodafone based on their arrogance, cancel your mobile contracts with them until they play fair...
Mobile working is the buzz-word right now and something the government is encouraging. Being able to work on a train will, in turn, help boost productivity and the economy. You could go around in...
That's updated James - missed removing a couple of dashes as this was originally a story for the print edition. Hope you can enjoy your day now....
Dear Pádraig McGarrigle Does your computer have spell checker? every- thing, opportu- nities, op- eration. Seriously?...
if the train companies want to provide it, i have no problem. same as if hotels provide it, i have no problem. I do have a problem with tax payers funding it. Ticket prices are paid to the train ...
You don't think that, given the huge amount of money the government receive from the over-inflated prices, those commuters deserve something back? Most people can access free wifi in stations, su...
why should there be free wifi on trains? and how is it free if my taxes are paying for it. They should advertise taxpayer paid for wifi on trains. how about free wifi in my house instead, why ...

Social Media Feed