O2 aims to make entire site mobile

Written by: Mobile News
O2 aims to make entire site mobile

Operator says it eventually wants to make all parts of its website, including its entire product catalogue, available on internet compatible handsets

O2 will aim to make its entire website available in a mobile format following the launch of its new mobile site.

Speaking on the O2 Blog the operator’s head of mobile internet Sarah Evans said expanding mobile optimisation to every aspect of O2’s web presence including the entire store catalogue was the next target.

The new site includes parts of the website such as the ‘My Account’ section, support pages and the O2 store, all in a mobile format.

It has been designed to work on abroad range of mobile phones and sets out to understand users priorities when it comes to viewing websites on a handset.

Evans said: “My vision is that customers shouldn’t have to open a full web page on their mobile unless they really want to. This is just the start of making that vision a reality. Accessing the new O2.co.uk will become more and more optimised.”

Evans also says her team has enabled customers to easily get in touch with O2 directly from the site.

“We’ve now added contact us at the bottom of every page on the mobile website to make it much easier to find numbers. You’ll never be more than a couple of clicks away from what you need,” she says.

“The better the site is optimised for mobile, the more likely that is. And we’ve talked to lots of customers to understand what they want from the experience. Mobile-friendly sites are just better.”

 

Leave a Reply

To advertise on this site, call 0203 122 0872

Recent Comments

Janice - have you tried Three's Intouch app? If you can connect to Wifi at work, you'll be able to make calls and texts using that....
I've just spoken to a Customer Service advisor at Three as I have been having problems since last week Wednesday afternoon. This issue is definitely still ongoing for not only Three customers but...
I have been a member for some time and are now leaving because they have taken £7.50 Goody Bag cost out of my Bank but has not been included on my Balance. So I have been able to use my Phone si...
EE are not the first operator to do this. Three already have an app that allows you to make calls and send/receive texts over Wi-fi when there is no mobile signal available....
if 3 buys o2 I will jump ship at end of contract...
That's your opinion, but it certainly wasn't the best way of phrasing it. That wasn't the only reason the EE advisor scored so poorly, which is made clear in the full review in issue 582 of Mobil...
your mystery caller clearly doesn't have a clue what he is talking about. that is not insensitive at all. quite the opposite....
I think you've entirely missed the point there, Marc. It's not about telling someone to go out to the shop (although that often loses points any way as its rare someone calls up a telesales line ...
I have to say, if you are indeed a blind person you should know it is a lot easier to actually go into a shop and feel the phone for yourself. your first comment about EE slammed them when in fac...
How can i place my contacts in order by first names please. Thank you Mrs Doreen Haggar ....

Social Media Feed