Everything Everywhere eyes SME market lead by 2015

Written by: Paul Withers
Everything Everywhere eyes SME market lead by 2015

Operator says it is on target to be the SME market leader by 2015 following a 500 per cent increase in connections last year

Everything Everywhere has resolved to be the SME market leader by 2015, after reporting a 500 per cent increase in SME  connections last year.

The joint company has dismissed a perception by dealers that the Orange brand is being  favoured over the T-Mobile brand.

It cites the launch of T-Mobile business contracts targeted at SMEs as proof that the T-Mobile brand is not being overlooked.

Since these tariffs were launched on March 1, T-Mobile has reported a 50 per cent sales increase in business connections from its stores.

Everything Everywhere vice president for business Martin Stiven (pictured) said: “Sales through dealers and resellers are at the heart of our SME strategy. If dealers are  unhappy with their network provider, then call us.

“Historically, T-Mobile shops have done a quarter of the B2B connections seen in Orange shops. We’ve started to rectify that by introducing the new six-month contracts, giving staff specialist training and giving them targets to achieve business connections.

“We are giving our T-Mobile partners the same message as we’ve been giving Orange. The message is that we will keep the price books consistent.

Stiven said the indirect sales channels would be vital to Everything Everywhere increasing its SME market share.

O2 and Vodafone have continued to dispute each other’s share of the SME market. Vodafone says it now matches O2. Last September O2 said it had 40 per cent of SME business.

Vodafone UK enterprise marketing director Peter Boucher said sales of OneNet quadrupled in the last six months.

Leave a Reply

To advertise on this site, call 0203 122 0872

Recent Comments

Regards from New York. Wishing all the best to Ms. Jeffrey. Much success in this exciting new field's enterprise. May it succeed beyond your dreams....
so far so good shebang...
When 3AU and Voda AU merged customer care got sent to the same call centres as as 3UK & 3 Ireland, 3/Huthison Global Servives owned by Hutchison. Voda are slowly but surely sending all custom...
I think you will find that Ovivo raised considerably more than £150k on Crowdcube - didnt they come back and have a second go? At any rate Crowdcube should be held liable for some of this damage...
There is a lesson in this somewhere - !...
See the lack of tacky armour - that's why I make the big bucks short stuff...
MSE should refund £20 plus consequential losses to customers who followed its recommendation, which incidentally MSE expected to be paid for. 20,000 new customers in the last month - where did t...
I'm not sure I'd unreservedly accept everything Ovivo alleges there. There were obviously good enough back office systems to identify customers for billing purposes, as it was possible to log in ...
Some customers have received an email from an insolvency practitioner...
This setback hasn't deterred Mr Zand from his interest in mobile networks new company: ZYO Mobile...

Social Media Feed