Everything Everywhere eyes SME market lead by 2015

Written by: Paul Withers
Everything Everywhere eyes SME market lead by 2015

Operator says it is on target to be the SME market leader by 2015 following a 500 per cent increase in connections last year

Everything Everywhere has resolved to be the SME market leader by 2015, after reporting a 500 per cent increase in SME  connections last year.

The joint company has dismissed a perception by dealers that the Orange brand is being  favoured over the T-Mobile brand.

It cites the launch of T-Mobile business contracts targeted at SMEs as proof that the T-Mobile brand is not being overlooked.

Since these tariffs were launched on March 1, T-Mobile has reported a 50 per cent sales increase in business connections from its stores.

Everything Everywhere vice president for business Martin Stiven (pictured) said: “Sales through dealers and resellers are at the heart of our SME strategy. If dealers are  unhappy with their network provider, then call us.

“Historically, T-Mobile shops have done a quarter of the B2B connections seen in Orange shops. We’ve started to rectify that by introducing the new six-month contracts, giving staff specialist training and giving them targets to achieve business connections.

“We are giving our T-Mobile partners the same message as we’ve been giving Orange. The message is that we will keep the price books consistent.

Stiven said the indirect sales channels would be vital to Everything Everywhere increasing its SME market share.

O2 and Vodafone have continued to dispute each other’s share of the SME market. Vodafone says it now matches O2. Last September O2 said it had 40 per cent of SME business.

Vodafone UK enterprise marketing director Peter Boucher said sales of OneNet quadrupled in the last six months.

Leave a Reply

To advertise on this site, call 0203 122 0872

Recent Comments

so you pay the same for adsl and fibre from your broadband provided do you?...
Ok I have an old contract sim only with three from 5 years ago I pay £11 a month and I get All you can eat 4g plus unlimited 3 to 3 calls plus 600 minutes cross network calls plus 3000 text no...
There is not reason to pay extra for 4g it's just an upgrade to the network same as fible optic broadband no reason to charge extra for that as well , if 3 can do it then anyone can do it I have ...
It's rectangular actually. The display is square for sure, but it really is Passport shaped! Personally I think it is very innovative although I would have preferred a Google store hook rather th...
Suggest you seek medical help immediately. Kind regards...
So? That means nothing really in relation to this article. Yes, No service will occur on EE, T-Mobile, Vodafone, Orange, O2, Three and the rest. No network has 100% solid coverage everywhere. Thi...
This made me laugh out loud! the iSheep being put into pens. They shouyld have used Sheepdogs instead of security guards!...
To all the people who queued up outside a store to get a new iPhone! What a bunch of sad, lonely and very pathetic losers you are. You really do need to get a life – it’s a mobile phone!...
It would be good if they focused on increasing network capacity, rather than technology that decreases the poor capacity Vodafone already sports....
Suggest you seek help for the distress we have caused you. In the meantime, it has been corrected. Best of luck....

Social Media Feed