Mystery Shopper: Reading

Mystery Shopper is looking for a fully fitted car-kit for hands-free calling. Or, if unavailable, a Bluetooth visor speaker or headset alternative

5: T-Mobile

Product range – 1/5
Product knowledge – 2/5
Airtime knowledge – N/A
Questioning ability – 2/5
Sales ability – 3/5
Shop appearance – 4/5
Total – 12/30

4: O2

Product range – 1/5
Product knowledge – 3/5
Airtime knowledge – N/A
Questioning ability – 2/5
Sales ability – 2/5
Shop appearance – 5/5
Total – 13/30

3: Carphone Warehouse

Product range – 3/5
Product knowledge – 3/5
Airtime knowledge – N/A
Questioning ability – 2/5
Sales ability – 3/5
Shop appearance – 3/5
Total – 14/30

2: Orange

Product range – 3/5
Product knowledge – 4/5
Airtime knowledge – N/A
Questioning ability – 3/5
Sales ability – 3/5
Shop appearance – 3/5
Total – 16/30

1: Halfords

Product range – 5/5
Product knowledge – 5/5
Airtime knowledge – N/A
Questioning ability – 3/5
Sales ability – 4/5
Shop appearance – 3/5
Total – 20/30

Summary

Halfords was the clear winner, combining available product with great service and a good demonstration. The other stores provided options and, in the most part, could explain the product features but never made it clear why I should take a visor over an integrated kit.

With several of the network’s online stores stocking car-kits, it was a little disappointing no-one took the time to check their own website before letting me leave the store.

Full review in Mobile News issue 486 (April 11, 2011).

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