Mystery Shopper: Reading

Written by: Mobile News
Mystery Shopper: Reading

Mystery Shopper is looking for a fully fitted car-kit for hands-free calling. Or, if unavailable, a Bluetooth visor speaker or headset alternative

5: T-Mobile

Product range – 1/5
Product knowledge – 2/5
Airtime knowledge – N/A
Questioning ability – 2/5
Sales ability – 3/5
Shop appearance – 4/5
Total – 12/30

4: O2

Product range – 1/5
Product knowledge – 3/5
Airtime knowledge – N/A
Questioning ability – 2/5
Sales ability – 2/5
Shop appearance – 5/5
Total – 13/30

3: Carphone Warehouse

Product range – 3/5
Product knowledge – 3/5
Airtime knowledge – N/A
Questioning ability – 2/5
Sales ability – 3/5
Shop appearance – 3/5
Total – 14/30

2: Orange

Product range – 3/5
Product knowledge – 4/5
Airtime knowledge – N/A
Questioning ability – 3/5
Sales ability – 3/5
Shop appearance – 3/5
Total – 16/30

1: Halfords

Product range – 5/5
Product knowledge – 5/5
Airtime knowledge – N/A
Questioning ability – 3/5
Sales ability – 4/5
Shop appearance – 3/5
Total – 20/30

Summary

Halfords was the clear winner, combining available product with great service and a good demonstration. The other stores provided options and, in the most part, could explain the product features but never made it clear why I should take a visor over an integrated kit.

With several of the network’s online stores stocking car-kits, it was a little disappointing no-one took the time to check their own website before letting me leave the store.

Full review in Mobile News issue 486 (April 11, 2011).

Leave a Reply

To advertise on this site, call 0203 122 0872

Recent Comments

I now find that GiffGaff's 3g service isn't throttled but strangled to death. I find myself unable to download email, update social media or browse a website even if the phone indicates it is con...
my phone contract expires in august and wonder if i can put my trust chitter-chatter if they can treat their franchisee in this way...
EE may have done well insome of these technical areas, but it is a great shame their Customer Care has not had the same investment. I have had an 8 month, unresolved saga with them and have enco...
Is that the bloke from 5ive? Yawn. I'd pay 50p to get Slam Dunk Da Funk as a ringtone. Burned....
Vodafone have been charging PAYT customers for years to access Customer Services, whats new?...
Really?...
Great Guy, amazing commercial acumen....
Unless we see our payment through our distributor this month we will be out of business....
EE are terrible, how do they expect businesses to servive the wait....
will not use vodaphone tax avoiders, does any one of them pay any tax???...

Social Media Feed