Everything Everywhere launches dual branded stores

Written by: Mobile News
Everything Everywhere launches dual branded stores

First of possible five stores announced in February opens in Bexleyheath today and will be followed by a second in Bracknell tomorrow

Everything Everywhere has today (April 20) opened its first dual branded Orange and T-Mobile store in Bexleyheath, South London where products and services from both companies will be available.

A second store in Bracknell, Berkshire will open tomorrow.

Mobile News first reported the store openings in February.

Orange and T-Mobile both had stores in both areas and the new shops have been set up in former T-Mobile sites where both brands will occupy 50 per cent each of the shopfloor.

Shop frontage will be branded with both the Orange and T-Mobile logos.

Staff in the new stores have all been fully trained across both T-Mobile and Orange products and services.

Everything Everywhere vice president of brands and communications Steven Day told Mobile News in February, in an exclusive interview, the company would launch as many as five “split down the middle” Orange and T-Mobile branded stores.

Speaking at the time he said: “Retail stores are a big part of the jigsaw and we have done several different formats.

“We have the Everything Everywhere stores, which are just opening, we have the concession stores for either brand and we will have 50/50 stores, which will be split down the middle.”

The 50/50 format stores are the latest addition to the five Everything Everywhere and six concession stores launched in previous months.

Everything Everywhere claims the trials of each store variant will determine its brand strategy when a decision is due in October.

Leave a Reply

To advertise on this site, call 0203 122 0872

Recent Comments

Janice - have you tried Three's Intouch app? If you can connect to Wifi at work, you'll be able to make calls and texts using that....
I've just spoken to a Customer Service advisor at Three as I have been having problems since last week Wednesday afternoon. This issue is definitely still ongoing for not only Three customers but...
I have been a member for some time and are now leaving because they have taken £7.50 Goody Bag cost out of my Bank but has not been included on my Balance. So I have been able to use my Phone si...
EE are not the first operator to do this. Three already have an app that allows you to make calls and send/receive texts over Wi-fi when there is no mobile signal available....
if 3 buys o2 I will jump ship at end of contract...
That's your opinion, but it certainly wasn't the best way of phrasing it. That wasn't the only reason the EE advisor scored so poorly, which is made clear in the full review in issue 582 of Mobil...
your mystery caller clearly doesn't have a clue what he is talking about. that is not insensitive at all. quite the opposite....
I think you've entirely missed the point there, Marc. It's not about telling someone to go out to the shop (although that often loses points any way as its rare someone calls up a telesales line ...
I have to say, if you are indeed a blind person you should know it is a lot easier to actually go into a shop and feel the phone for yourself. your first comment about EE slammed them when in fac...
How can i place my contacts in order by first names please. Thank you Mrs Doreen Haggar ....

Social Media Feed