Shardlow is new Premier Telecom group sales director


Former Vodafone SME sales director joins operator’s recently named ‘Platinum Partner of the Year’ to head up sales

Vodafone ‘Platinum Partner’ Premier Telecom has appointed industry veteran Rob Shardlow as its new group sales director.

Premier Telecom, which was named Platinum Partner of the Year at the annual Vodafone Partner of the Year ceremony (see page 6) held in London this month, is the leading Vodafone partner in the UK.

Shardlow left Vodafone last month after spending 18 months as SME sales director in charge of business connections via Vodafone’s indirect partners. He is understood to be tasked with continuing to drive sales as well as exploring new business opportunities, including acquisitions.

Shardlow has previously worked at Virgin Mobile as sales and distribution director, building the business from start-up to £500 million turnover and a base of more than five million. He was also responsible for the launch of the world’s first mobile prepay service, whilst working for T-Mobile.

Premier Telecom is understood to have increased its base from around 32,000 at the end of last year to more than 50,000 following the base acquisition of a number of unnamed dealers since the turn of the year. It is also rumoured to have agreed a deal with a council amounting to 4,000 connections alone.

The company is headquartered in Whiteley, Hampshire and has four other regional offices across the UK.

Premier Telecom managing director Darren Ridge commented: “Rob brings with him a wealth of experience and we look forward to him bolstering the management team, as we continue on our path of growth and development.”