Mitchinson takes up Huawei VP role


Mitchinson takes up UK executive vice president role five months after joining Carphone Warehouse

Mark Mitchinson (pictured) long time boss of Samsung UK and Ireland has today taken up the role of Huawei executive UK and Ireland vice president saying the opportunity for growth at the Chinese firm “excited” him.

His appointment comes five months after he joined Carphone Warehouse and Best Buy Europe as group managing director of business, wholesale and distribution.

In his new role, Mitchinson takes charge of all Huawei’s sales and marketing activity in the UK and Ireland around handsets, tablets and mobile broadband devices.

Speaking about the appointment Huawei UK chief executive Officer Victor Zhang said: “Mark has shown great business leadership and popularity in the UK mobile industry in the past two decades.

“He has the rare ability to deliver results for large corporations whilst remaining absolutely true to himself as an individual; a skill that has enabled him to be successful wherever he has gone and endeared him to the market in the process.

“It is a wonderful compliment to Huawei, and a testament to our ambition in the market, that Mark has elected to help us to shape our future in the UK and Ireland.”

Mitchinson said: “There are very few roles, and indeed very few firms, in the UK mobile industry with genuine potential and scale for significant growth. Huawei is a fresh and ambitious challenger in the market and I am both honoured and hugely excited to be at the helm as the company lays the foundation for the future.”

He also said it was not an easy choice to leave the Carphone Warehouse and Best Buy Europe.

“I really feel we’ve [Carphone Warehouse and Best Buy Europe] made significant progress over the past four months and I’ve thoroughly enjoyed working with some truly exceptional and talented people across the organisation.”

His former boss Best Buy Europe chief executive Graham Stapleton paid tribute to the part Mitchinson played at the company in the short time he was there.

“Mark remains a man of enormous integrity and work ethic with an exceptional reputation within the mobile industry. While we’re all clearly sad to see him leave, it’s fully understandable given the scale of the opportunity at Huawei,” Stapleton said.

“The impact Mark has made in such a short period of time at Best Buy Europe will be truly recognised in the months ahead. We now have a solid platform to take a significant share of the B2B market in the UK and our Distribution business has been remodelled under Marks leadership.”

Mitchinson’s  appointment is part of an increasing push by Huawei to firmly establish itself in the UK. Last month the Chinese firm said it would double it headcount in the UK to 1000.

Meanwhile Huawei general manager of devices UK and Ireland Nicola Philbin has also taken up a new role as global manager of Huawei’s Hutchinson Whampoa account.

Philbin will be responsibie for implementing a consumer branding strategy for key Huawei devices across Hutchinson’s territories. She will also focus on growing of Huawei’s existing supply of mobile broadband dongles and home devices to Hutchison Whampoa.

Huawei is to introduce a range of devices under its own brand, alongside expanding supply of operator-branded devices. Huawei will announce new leadership of its UK devices business shortly, to see it build its brand and position in the consumer market in the UK.

Philbin said: “It has been an honour to lead the UK Terminals business for the past six years, and to see it grow from nothing to be a leading supplier of ODM handsets, mobile broadband dongles, set-top boxes, FMC units and home gateways. It has a broad-ranging portfolio, and one that will acquire new depth in the coming months.

“There is a fantastic team in the UK, which is hugely excited about Huawei’s ambitions in the market. I am delighted to get the chance to lead the Hutchison Whampoa account, which will be crucial to Huawei realising its strategic ambitions going forward.”