Bluechipworld signs Micro-P distribution agreement


Micro-P to supply its retail partners with Bluechipworld’s mobile accessories and selected handsets

IT and mobile distributor Micro-P has signed a deal with hardware manufacturer Bluechipworld to supply its full range of mobile accessories and selected handsets.

The agreement will enable Micro-P to supply Bluechipworld’s portfolio, which also includes mains chargers, Bluetooth headsets, car kits, audio and fashion products to its customer base.

Bluechipworld said a number of its handsets are also being considered. It is the latest distribution agreement for Bluechipworld, having already agreed deals with Kondor, Data Select,
Shebang and CMS Peripherals.

Micro-P managing director Gerry O’Keeffe (pictured right) said a number of its existing retail partners have already committed to selling Bluechipworld’s range, as well as a number of new accounts, which it refused to reveal.

O’Keeffe said: “We’ve been making great strides in the mobile sector to complement and strengthen our position. We already supply a range of handsets and a number of key accessory products, but we needed a third-party manufacturer partner who could offer a broad range of products in all the various categories, and Bluechipworld fit the bill in this regard.”

Bluechipworld managing director Simon Hassell (pictured left) said: “It is clear Micro-P has spent a lot of time recruiting very experienced, high quality staff who understand the needs of their customers and the industry as a whole. This is testament to their ambition in the mobile category. Their approach is thorough and professional and I am delighted to be working with them closely, growing both our accessory and handset businesses.”

Bluechipworld executive director John Barton added: “There was a need to expand that base to reach more retail customers and bring added focus to the Bluechip brand and range of products.”