Mystery Shopper: Corby, Northants

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526

I want a handset for my grandfather; it needs to be loud and have big buttons; any additional features to make his life easier would be excellent. Are these handsets available?

5: Three

Product range – 0/5
Product knowledge – 4/5
Airtime knowledge – 3/5
Questioning ability – 2/5
Sales ability – 2/5
Shop appearance – 5/5
Total – 16/30

4: O2

Product range – 3/5
Product knowledge – 3/5
Airtime knowledge – 2/5
Questioning ability – 2/5
Sales ability – 2/5
Shop appearance – 5/5
Total – 17/30

3: T-Mobile

Product range – 3/5
Product knowledge – 3/5
Airtime knowledge – 3/5
Questioning ability – 2/5
Sales ability – 2/5
Shop appearance – 5/5
Total – 18/30

2: Vodafone

Product range – 4/5
Product knowledge – 5/5
Airtime knowledge – 3/5
Questioning ability – 3/5
Sales ability – 5/5
Shop appearance – 5/5
Total – 25/30

1: Carphone Warehouse

Product range – 5/5
Product knowledge – 5/5
Airtime knowledge – 3/5
Questioning ability – 4/5
Sales ability – 4/5
Shop appearance – 5/5
Total – 26/30

Summary

Three, T-Mobile and O2 stores were all disappointing, as they simply did not cater for the older generation and were unable to offer a suitable handset solution.

Vodafone’s Emporia RL1, demonstrated superbly by Jessica, was narrowly beaten due to an improved handset choice and a comparably strong sales pitch from Justyna at Carphone Warehouse. Both stores would have been worthy winners, however.

Full review in Mobile News issue 491 (June 20, 2011).

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