MVNO’s branding will cover Indian racer Parthiva Sureshwaren’s overalls and car as it looks to further connect with customers
Lycamobile has signed a three year sponsorship deal with Indian Formula 2 driver Parthiva Sureshwaren.
The sponsorship deal which debuted earlier this months see’s Sureshwaren’s car and overalls plastered with Lyca’s logo.
Lyca chariman Subaskaran Allirajah said the new deal would strenghten the MVNOs relationship with its customers base.
“At Lycamobile we are always seeking new ways to deepen relationships with our customers – the partnership with Parthiva is a great example of shared passion with our customers for motor racing,” Allirajah said.