Mitchinson ready for his “biggest challenge” at Huawei


Mark Mitchinson has described his position to build Huawei in to a major handset brand in the UK as the biggest and most exciting challenge of his 22 year career

Huawei UK and Ireland executive vice president Mark Mitchinson has told Mobile News the challenge to build Huawei in to a major handset manufacturer brand in the UK is his biggest so far.

Mitchinson, who has held a number major roles over his 22 year career, including vice president for UK and Ireland with Samsung and head of sales at Nokia, joined the Chinese firm in May.

In his first interview since his appointment, Mitchinson said his strategy is to make Huawei a major force in the smartphone market across both prepay and contract, competing against tier one handset manufacturers.

Evidence of his plans to increase the manufacturers brand awareness, including the release of Huawei branded devices will be visible this year.

He also said he will not rest on his previous successes with the likes of Samsung, who at one stage in the UK had overtaken Nokia as market leader for share during his 10-year tenure, and only wants to be judged on his achievements with Huawei.

Mitchinson said: “I wouldn’t be here if I didn’t think I can turn this in to something really successful. And that’s what drives me. I have never been more excited about an opportunity.

“I have loved my 22 years in this business but this is a big challenge particularly around the brand and a massive opportunity. I’d say it was my biggest challenge.

“Whatever has gone before me in terms of my reputation, just tear it up. I’m completely driven by this opportunity. We’re going to do it in a very controlled and measured way. Everyone is watching us.”

Full interview and feature will appear in the next issue of Mobile News.