T-Mobile and Orange join list of major brands re-evaluating their advertising arrangements with News International title following fresh phone hacking allegations
Everywhere Everywhere has begun a review of advertising campaigns for its T-Mobile and Orange brands in the News of the World following the most recent spate of allegations about phone hacking at the News International sunday title.
An Everything Everywhere spokesperson said: “In light of the recent allegations, we’ve kicked off a review of our advertising position with News of the World.
“We’re unlikely to be making any definitive decisions until we have seen the outcome of the police investigation.”
A number of major advertisers are considering calling a halt to advertising with the paper, which is part of Rupert Murdoch’s News Corp media empire.
US car maker Ford, Lloyds Banking Group and Virgin Holidays have all announced they are spending advertising campaigns with the News of the World, and Halifax and energy firm npower have also announced reviews of their advertising with the title.
Though News of the World journalist Clive Goodman has already served a jail term for accessing the voicemail of members of the royal family, the police have recently opened a fresh investigation into practices at the paper after it was revealed that the practice was far more prevalent among the paper’s journalists than previously thought.
Recent allegations that individuals working for the paper accessed the voicemail of young murder victims – and in one instance deleted messages from the voice mail of murdered 13 year-old Milly Dowler – has led to public outcry.
The recent revelations may have an impact on whether News Corp is given approval for a takeover of BSkyB, in which it already owns a 39 per cent stake.