Virgin signs exclusive deal with Spotify


MVNO enters into agreement that sees its mobile, broadband and digital TV customers gain access to Spotify’s full music platform

Virgin Media has signed an exclusive deal with digital music service Spotify that will make it the only digital entertainment provider in the UK to offer the music platform across multiple services.

The partnership will see Spotify’s catalogue of over 13 million tracks made available to customers be it online, through their mobile or via their televisions.

The agreement will mean over four million fibre optic broadband customers will have the option to access music in a safe and legal way. Virgin Media will also be the only UK digital entertainment provider to integrate Spotify into its connected television offering through its TiVo service, as well as being able to provide a bundled solution for customers with mobiles.

The service will launch in the coming months and will be available to both new and existing Virgin Media customers through a range of special offers. This will include both Spotify Unlimited, which will give customers unlimited access to Spotify’s full library of music, ad-free, on their computers, and Spotify Premium, which adds the ability to enjoy the complete library through mobile devices.

Customers also choosing Spotify through Virgin Media will benefit from exclusive features and content, as well as being eligible for special promotions.

Existing Virgin Media customers will get the first opportunity to take advantage of this partnership with special offers and an exclusive sign-up window. Existing Spotify users that are currently, or become, Virgin Media broadband customers will be able to keep their existing accounts and still take advantage of bundled offers.

Virgin Media exective director of broadband Jon James (pictured) said: “Spotify will help our customers to fill their world with music, whether it’s at home or on the go, and provide a unique way to get even more out of Virgin Media’s leading digital services.”

Spotify director of business development Andreas Liffgarden said: “By teaming up with Virgin Media we’re giving millions more people across the UK the chance to enjoy all the world’s music at their fingertips, however they choose to listen to it – be that on their computer, mobile, and for the first time through their TV.”