Micro-P in VIP mobile incentive


Distributor to offer prizes including international rugby tickets and a weekend at Gleneagles as it seeks to boost mobile penetration

Distributor Micro-P has launched a new VIP program aimed at rewarding its mobile resellers.

The new Micro-P VIP incentive launched this month, and will offer prizes based on dealers achieving individual sales targets.

The value of each prize will be based on the amount the customer spends with Micro-P.

Prizes include tickets to the Italian Grand Prix, England rugby internationals, one-day cricket Internationals, ATP Tennis Tour, Cheltenham Races, plus a night at Claridges, dinner at Le Manoir, and a weekend at Gleneagles.

Micro-P head of mobile John Doughty said: “Micro-P’s success has been built on establishing strong relationships across our entire partner community.

“This program is a continuation of this, and is aimed at giving all our partners some great events to have the chance to be a part of, and a small thank you for their loyalty and support in building our mobile business.”

Micro-P claims its mobile division has already penetrated more than a quarter of its 8,000 reseller base. The firm says that it is on track to increase revenues from mobile by 300 per cent by 2012.

Micro-P managing director Gerry O’Keeffe said: “It is important that we reinvest in the business, delivering revenue opportunity from our mobile portfolio to all our resellers.

“In addition we are continuing to recruit energetic, driven high quality sales people into our mobile teams.”