Brightpoint UK gets ZTE deal


Manufacturer says Brightpoint was chosen due to the fact its strategy “dovetails” with its own

Chinese manufacturer ZTE has announced that it will partner with distributor Brightpoint to roll out its own branded smartphones and devices in the UK later this year

ZTE’s says it aims to become a “key player” in the UK and global smartphone sector – the same ambitions as its Chinese rival Huawei. ZTE aims to ship 80 million devices this year – 20 million more than it did in 2010.

The company unveiled its ZTE Blade device at this years Mobile World Congress in Barcelona and has recently announced it will release its ZTE Skate tablet later this year.

ZTE UK director of mobile device operations Wu Sa (pictured) said: “We chose to work with Brightpoint since its strategy dovetails with ours.”

“ZTE made a commitment at the start of 2011 to alter its strategy from being a a feature phone -centric supplier to producing much higher end smartphones and delivering an enhanced user experience to the mass market.

“We expect ZTE to become a household name synonymous with high quality smartphones and tablets.”

Brightpoint UK and Ireland vice president James Bannister said: “We are delighted to be working with ZTE.”

Its agreement with Brightpoint comes a month after Huawei announced a Pan-European distribution deal with 20:20 Mobile – an agreement which will see 20:20 supply Huawei smartphones, tablets, dongles and mobile Wi-Fi hotspots to both specialist and non-specialist channels across Europe (excluding France) and the Nordic region.