O2 launches new advertising service ‘Priority Moments’


O2 has today unveiled a new location based service, ‘Priority Moments, which allows its retail partners to send exclusive offers directly to O2 customers

O2 has today (July 14) launched a new location-based service last week, called Priority Moments, offering new ways for customers and retailers to interact.

Priority Moments, which is being backed by a £6 million above-the-line campaign, will offer O2 customers exclusive deals from high street brands by feeding relevant messages directly to its 22 million customers’ phones, based on their present location.

O2 said it follows the success of previous services offered, including O2 More and its Priority Ticket scheme, which has so far given more than 600,000 of its customers the chance to book tickets to O2-sponsored venues up to 48 hours before they go on general release.

O2 will work with 30 major high street brands, covering more than 3,5000 locations.

Partners already signed up for O2 Priority Moments include Odeon Cinemas, Harvey Nichols, WH Smith, French Connection, JJB Sports and National Express, Zizzi, Ask Pizza, Hotel Chocolat, Toni & Guy and Yo! Sushi.

Deals available to customers at launch included 50 per cent off adult and teenager tickets at Odeon Cinemas from Sunday to Thursday, a free canvas tote-bag at Harvey Nichols when spending £25 or more, half-price books at WH Smith from its ‘read of the week’ collection and a two-course meal at Zizzi for £10.

The Priority Moments application can be downloaded free on iPhone and Android handsets or accessed as a mobile website for other devices. Offers are displayed by the customer’s location.

O2 marketing and consumer director Sally Cowdry said: “The key word here is priority. We designed the service to make life easier, cheaper and more enjoyable for our customers.

“This is not a tactical programme of cheap one-off deals – it’s about building a long-term, nationwide service that benefits both our customers and our partners. With Priority Moments we are bringing our customers exclusive, high-quality offers and experiences from their favourite brands, in a way that works for them.

“The combination of mobile, great offers and experiences by trusted companies with long-term partnerships creates what we believe is a special service.”