Samsung targets iPad market share as Tab 10.1 looms


Manufacturer aiming for a big slice of Apple’s current 70 per cent tablet share following the release of its next device in two weeks time

Samsung claims it will take market share from the Apple iPad when its launches its Galaxy Tab 10.1 device on August 4.

According to analyst IDC, Apple, which was the first manufacturer to seriously attack the tablet space with the launch of the iPad last year and recently the iPad 2 in March, currently commands between 70 and 80 per cent of the market share globally.

Samsung was the second major manufacturer to enter the tablet market, with the launch of the Galaxy Tab 7.1 device in November 2010 selling around two million that year and it is the second-biggest selling tablet in the UK as a result.

But its managing director of mobile Simon Stanford claimed it had gained invaluable knowledge about the sector over the past six months and expects to close the gap on its rival.
Stanford said the company had done extensive research on what customers want from a tablet device – a market still in its infancy.

As a result Samsung will roll-out a new range of slimmer and lighter tablets aimed at the consumer and business market, highlighting individual features such as movies, and entertainment and suitable applications.

Stanford said: “The seven-inch Galaxy Tab still remains the second-biggest selling tablet in the UK behind the iPad, six months on from its launch.

“The knowledge we have gained puts us in a very strong position – we have learnt an awful lot from our experiences.

“We needed to step back and speak to a lot more consumers so the research we have done since the first Galaxy Tab was released was hugely enlightening in terms of what people were using them for.”

He continued: “Last year you would say that a handset like the Galaxy S II would be very much targeted towards the high-end professional user.

“But research from our network and channel partners has come back completely differently – it is attracting an audience of anywhere between 16-year-olds and 60-year-olds.

“We have to keep up-to-date with this insight, which now means we have broader relationships that we did previously.”