New look website aimed at making it easier and quicker for customers to find what they need
Orange has redesigned its homepage, www.orange.co.uk, following a two month user trial in a move it said now makes it cleaner and with a simpler design to enable customers to find what they need faster.
The site is divided into clear section and features a new ‘welcome area’ for existing customers to have easy access to tasks such as prepay top-up, account information and email, as well as the most recent offers on the Orange shop. A new drop down menu has also been included to improve access to all areas of the site.
A new scrollable ‘content explorer’ section has been added, designed to help direct users to exactly where they want to go in one step. The new format also also provides advertisers with the ability to display up to seven different MPU adverts across the scrollable homepage.
The news, weather, sport and entertainment sections have had an ‘On the Go’ feature added to them to allow users to send stories of interest directly from a PC or laptop to their mobile for free.
The new homepage is the first major project to be designed, developed and delivered for Everything Everywhere by the new France Telecom-Orange subsidiary, Orange Digital.
Everything Everywhere chief development officer Gerry McQuade said: “We’ve listened to our existing customers to ensure the new redesign provides them with easy access to the things that are important to them. So whether it’s checking their account or catching up on the top news of the day, users will find the new layout even more intuitive and easy to use than ever before.”