Fannon replaces Shardlow at Premier Telecom


Former T-Mobile man, John Fannon will oversee Premier’s operations in the north of England while Rob Shardlow leaves the dealer after just four months

Vodafone platinum partner Premier Telecom has confirmed former T-Mobile national sales manager for independent partners, John Fannon (pictured), has joined the company as its new regional sales director for the north.

Fannon, who left his T-Mobile role last month after 14 years, will oversee Premier Telecom’s operations in the north of England.

The Whitely-based B2B dealer also confirmed the appointment of former Orange divisional manager Paul Thomas as another new regional sales director. Thomas, who spent nine years with Orange, has been working for Premier since 2009 as director of sales and will run Premier’s Camberley office.

Both will report to Premier Telecom managing director Darren Ridge.

Meanwhile, Ridge has confirmed former Vodafone SME director Rob Shardlow, who joined Premier from Vodafone as its group sales director, has now left the business after just four months.

Ridge refused to discuss the reasons behind his departure.

Fannon said: “Premier Telecom is Vodafone’s biggest dealer, which was a big attraction.

“When I met Darren, he took me through some very exciting plans in terms of the expansion of the business, especially in the north of the country. I was asked to come on board and get that moving and I’m delighted to do so.”

Ridge added: “The move to appoint regional sales directors rather than a group sales director enables me to stay closer to the business, so that I can ensure the culture and ethos that has made the company what it is so far continues.”