T-Mobile future secure – Avenir reinstated


Dealers told T-Mobile brand will remain as new partners and products  for 2012 unveiled  The future of T-Mobile has become clearer in recent weeks, after it took around 50 of its key ‘business partners’ on a team-building trip to Paris last month.

Dealers in attendance said the message from T-Mobile was the brand would remain long-term.

Everything Everywhere (EE) has also confirmed it’s to launch a version of Orange’s Pocket Landline service on T-Mobile early next year – confirming the brand will remain.

EE is due to provide an update on its brand strategy on October 1, having agreed to keep both brands separate for 18 months after the 50:50 joint venture was signed off.

Avenir to sell T-Mobile airtime

Meanwhile airtime distributor Avenir Telecom also confirmed last week it is now able to process connections on T-Mobile as part of its agreement with Everything Everywhere.

The company, based in Borehamwood, had originally ceased trading with T-Mobile in January 2009.

But its managing director Andy Tow confirmed last week that customers can again connect T-Mobile through Avenir Telecom. Dealers will also receive up to 40 per cent revenue share.

The addition of T-Mobile increases the number of network supply dealers through Avenir to four, with just Vodafone connections unavailable.