Gaming veteran to initially drive content development for the manufacturer’s Xperia Play handset before focusing on the company’s wider gaming advertising marketing activities
Sony Ericsson has appointed Tim Harrison as head of content and marketing strategy. He will initially focus on driving content for Xperia Play and helping to drive the company’s wider games proposition and content marketing activities.
Harrison (pictured) has held roles including head of games and applications at Vodafone and European marketing director at EA Mobile. He has also been chairman of the Mobile Games Forum, a member of the advisory board for the Games Developer Conference and a panelist on various awards panels such as the IMGAs and Meffys.
Sony Ericsson head of marketing development Dominic Neil-Dwyer said: “We are very pleased to welcome Tim to the team. Gaming is a key focus for Sony Ericsson, and his relationships and experience will continue to accelerate the interest around Xperia Play and build our proposition as a whole.