New channel partner incentive aiming to boost HTC device sales on Orange while continuing to grow new connections on the network by up to 15 per cent
Daisy Distribution has launched a new channel partner incentive that see’s the company looking to treble the number of HTC devices it connects onto the Orange network.
The promotion, which runs until the end of September, involves rewarding the highest connector with a trip to one of France’s premier wine regions, riding on the back of HTC’s sponsorship of the HTC Highroad Tour de France team. Individual themed spot prizes will also be awarded throughout the incentive.
To assist partners in achieving their Orange and HTC growth, Daisy Distribution will provide the channel with a set of marketing collateral which they can use to promote the Orange-linked device range to their customers.
Daisy Distribution marketing director Julien Parven said: “Our target is to simply treble the attachment rate that we currently see with HTC devices over this quarter while further growing our new Orange connections by 10-15 per cent.
“We decided to run an incentive with our partners having identified that the number of HTC devices we connect to the Orange network is disproportionate to the breadth and portfolio of products that exist within the HTC range, and also as an added boost to continue our growth in new Orange business.
“We want to increase numbers for several reasons; the HTC range not only gives us confidence in its build quality and available services on board each of these devices, but provides us with a range of products from entry level to high end, high spec solutions, making it a compelling range for partners to promote to customers across the full Orange tariff mix.”