Vodafone increases platinum partner targets by 25 per cent

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Platinum partners think rise is too high and now fear relegation to Vodafone’s second-tier if they don’t meet targets

Vodafone’s top-tier platinum partners have had their connection targets increased from, on average, 100 to 125 per month.

The rise follows the 29 per cent increase in connections for Vodafone’s second-tier gold partners, as reported in Mobile News last month (issue 493).

Vodafone’s new head of partner services Tony Bailey said the increases were necessary and that it had communicated the changes to its partners.

Bailey said: “Our performance KPIs are clearly defined and communicated to all partners, and these change from time to time as part of the Vodafone partner programme, which is a standard process. We are committed to working closely with our partners to help them achieve their goals.”

But a number of platinum dealers have said the rise is too high, and accused the operator of going back on its original message in October, when the new tiering system launched, when it said the focus was more on retention than acquisition.

There is also a fear that they will face being relegated to its second tier, gold, at the next review in October, if they fail to meet their new targets.

One platinum dealer told Mobile News: “They are trying to focus on the companies with growth, and sort out those that are just going along at the same level.”

Another said: “I appreciate targets have to increase, but this raise is questionable. Targets should stretch a business, but you have to consider the market conditions.”

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